Newds (“the new nudes”)is a webshop that specialises in selling beauty products and lingerie in nude colours for women with brown and black skin. For too long, the fashion industry has neglected to provide options that work for women with darker skin tones, and at Newds we are commited to changing that. Our goals is to redefine the meaning of “nude” colour, making it a more inclusive concept so that people with darker skin tones feel included in the definition. We believe that every women should feel beautiful and confident in their own skin, and we achieve that by providing a range of products that enhances their natural skin tones. We source and develop all type of products in nude colour (from makeup, to lingerie, to dance gear, shapewear, shoes and so on) that seamlessly match with the skin tones of women with brown and black skin.
